This transformative session challenges traditional perspectives on frontline work, exploring how leading organizations are reinventing their approach to attracting and retaining these essential roles. Our diverse panel will share how they're elevating frontline workers from support staff to community builders, creating compelling value propositions that attract top talent while building environments where experience and innovation coexist to drive organizational success. Learn how forward-thinking companies are redefining frontline roles as community connectors, developing innovative talent attraction strategies, leveraging veteran workforce wisdom with new technology, and creating meaningful career pathways that honor experience while embracing innovation. Join us to discover how organizations across industries are writing a new playbook for frontline success - one that not only attracts the best talent but values both seasoned expertise and fresh perspectives while placing community at the center of everything they do.